6. A content-rich future — especially on social media.
Marketers have said “content is king” since 1974, yet it feels even more true today. Brand-led strategies rely on high-quality content and expansive production and distribution models to reach and influence buyers. Marketing teams need team members well-versed in the nuances of content to meet that demand.
That’s what we’re seeing in our survey greece telegram data data. Even as marketing budgets remain in flux after a significant budget downturn in 2024, you can expect teams to find resources for content-related roles in 2025. Creators, coordinators, and strategists — especially on social media — all play key roles in content plans and are in high demand.
Source
Contract or freelance talent will play an important role in this content-led future, too. Surveys from Robert Half found that 58% of marketing managers plan to increase their contract spends in 2025. Even if marketing leaders can’t afford full-time hires, the pressure to produce, distribute, and manage brand-led content will force compromises throughout marketing budgets.
7. AI is helping marketers keep pace with increasing content needs.
AI has been included in marketing tools for years — just typically under a different name, like “automation” or chatbots. But, AI surged to the forefront of marketing discussions when OpenAI launched ChatGPT for public consumption in November 2022.
As ChatGPT and its multiple competitors refined their models and sought deeper integrations into tech stacks, marketers noticed opportunities.
A brand-led marketing future that relies types of business ownership for small entrepreneurs on content (and visual content, particularly) sounds like an incredible amount of work. And, despite more content hires in the coming months, teams still need to get that work done.
AI, and generative AI in particular, has ridden to the rescue. 2024 saw AI use among marketers rise at a staggering rate.
AI’s ability to produce or support written canada cell numbers content made it increasingly important to marketers’ daily operations: over 43% of surveyed marketers say they’ve used AI to create content, the top AI use case.
In 2025, our research shows that marketers plan to leverage AI to turn text into multimodal campaigns. This content repurposing has you transform content from one form factor to another, like a blog into an AI-generated audio podcast or a script for a video.