Pressing questions surround a truly omnichannel retail strategy:
Can your customers browse a product in-store, scan it with your app, and then add it to their bag to purchase later at home in a different size?
Can they browse your online store for new styles, explore those outfits on Pinterest, Instagram, and Facebook, and then get an in-store coupon to redeem?
Does your data connect in-store purchases so loyal customers get notified on Messenger when similar
styles are released online or off?
Can your customers search for your products on Amazon, or another marketplace, then purchase them in-person?
They should be able to do all those things and more.
To illustrate, let’s look at an example from discovery whatsapp data to checkout and beyond.
Discovery
The entire customer omnichannel journey typically begins with discovery. A customer will research products, find detailed information, and compare prices across different channels, such as the company website, retailer websites, online marketplaces, and have you ever played darts? social media.
Example: A customer is looking for a new pair of shoes. They betting email list research the different styles and sizes available online, then visit an online marketplace to compare prices and discounts.
Purchase