Digital The highest-paid YouTuber in 2018 is just 7 years old, young Ryan ToysReview with $22 million earned last year. ( Forbes )
The first YouTube video was uploaded on April 23, 2005: “Me at the Zoo” shows co-founder Jawed Karim at the San Diego Zoo ( Brandwatch ).
The most popular YouTube channel is that of the Lego brand, with more than 7.6 million followers and a total of more than 9.2 billion views.
The music video with the most views on YouTube is the 8P Business Digital Despacito” by Luis Fonsi featuring Daddy Yankee, with 6.29 billion views ( Wikipedia ). The non-music video with the most views on YouTube is the Masha & The Bear episode “Recipe for disaster” , with 3.78 billion views ( Wikipedia ).
The most disliked video on YouTube is a video by… YouTube, “ YouTube Rewind 2018 : Everyone Controls Rewind” with over 16 million dislikes. ( Wikipedia ).
Digital the 8P Business Digital marketing
- 73% of B2B marketers say video has a positive impact on ROI ( Tubular Insights ).
- 97% of marketers say video helps users better understand their products and services ( Hubspot ).
- In 2021, 82% of global internet traffic will be represented by video ( CISCO )
- Using the word “video” in the subject line of an email increases open rates by 19%, click-through rates by 65%, and reduces unsubscribes by 26% ( Syndacast ).
- When marketers embed a video in an email, click-through rates increase by 200-300% ( Merchant ).
- 50% of marketers created more than 4 videos per month in 2018 ( Tubular Insights ).
- Businesses that use video in their marketing get a 27% higher click-through rate and a 34% higher web conversion rate than those that don’t ( Vidyard ).
Brands and the 8P Business Digital consumers
- 25% of companies publish videos every week ( Buffer ).
- 55% of people consume videos more than other types of content ( HubSpot ).
Source: Hubspot
- 64% of consumers will make a purchase after mobile phone number data updated watching a brand video on social media ( Tubular Insights )
- 75% of executives watch work-related videos at least once a week ( Forbes Insights ).
- Having a brand logo on a video can increase purchase intent by 9% ( Twitter ).
- 85% of consumers want to see more video content from brands ( Hubspot ).
- 50% of 18-34 year olds say they will stop whatever they are doing to watch a video from their favorite brand ( Think With Google ).
SEO and search the 8P Business Digital engines
- Landing pages that contain video can increase your conversion rate by 80% ( Unbounce ).
- A website is 53 times more likely to reach the first page of the SERP if its landing page contains a video ( Insivia ).
- 62% of Google searches include video ( Marketing Land ).
- Video drives a 157% increase in organic traffic from search engines ( Brightcove ).
- Sites that integrate video have an average visit time of two minutes longer than sites without video ( Merchant ).
- People spend an average of 2.6 times more tips for improving your email sending reputation time on pages with videos than on those without videos ( Wistia ).
Mobile
- People are 1.5 times more likely to watch videos on mobile in 2020 ( Facebook ).
- 75% of mobile traffic will be video by 2020 ( CISCO ).
- There are an average of 1,000,000,000 views of mobile videos per day ( Brandwatch ).
- 93% of Twitter videos are watched on mobile, and only 7% on Desktop ( Twitter ).
- 92% of users watching a video on mobile taiwan lead will share it ( Wordstream )
- 88% of people use a second mobile device while watching TV ( Vox ).
What are the most surprising facts about Video Marketing for you? Feel free to share your opinion in the comments.