Online Marketing & Digital Marketing

 

Tourism marketing has undergone a lot of changes in recent years. The digital revolution has completely changed the way we prepare, experience and share our trips, and brands have had no choice but to adapt at top speed.

As in other sectors, a good digital marketing strategy is essential to achieve our goals. And to do so, it is necessary that this strategy adapts to the new channels, technologies and trends in tourism marketing . Let’s see what they are and how to put them into practice.

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Tourism marketing 20 strategies to sell more

 

Tourism marketing strategies: channels

1) Mobile marketing
Remember the days when we used to travel with a list of great britain consumer email in hand? Smartphones have revolutionised the way we move around the world, and thanks to the popularisation of roaming and Wi-Fi, travellers are using them more and more.

Of course, you want to have a mobile-friendly site where key information is easy to find. But if you want to go further, think about the role travel apps can play for your brand.

2) Social networks

Social media plays a key role in all stages of tourism marketing :

Before a trip, social media images serve as inspiration when anhui mobile phone number list choosing new destinations.
During their trip, users use them to keep in touch and make their followers jealous with their best photos.
And then, in addition to continuing to share images, they are a key site for recommendations.
Although all popular social networks can be part of a strategy personal branding: the power of video for your brand this sector, in my opinion perhaps the one that stands out the most is Instagram , due to its visual and aspirational component.

 

3) Social Ads
Social media is a key strategic channel, so it makes sense to reinforce it with advertising investment through Social Ads.

The multiple segmentation options of this type of platform allow us to focus on users who are most likely to be attracted to a destination or a specific offer. We can also use them for remarketing, launching lead capture campaigns or getting more downloads of a travel app.

 

4) Specialized platforms and opinion sites
You already know: Tripadvisor, Trivago, minube… These sites that gather opinions on travel have become an essential reference point for 21st century travelers.

Every travel brand should include these types of platforms in their strategy, but always be aware that authenticity is key. Trying to manipulate opinions in our favor never works in the medium and long term.

 

5) Video
Video is an excellent medium for marketing destinations and getting users to dream about their next vacation.

In tourism marketing, we may be particularly interested in 360 videos (ideal for showing the most spectacular destinations) and live broadcasts , to share events from around the world.

 

6) Referral marketing
Word of mouth remains one of the favorite ways to decide which destinations to travel to, and social media is boosting this phenomenon.

Referral marketing is based on trust , as users “trust” the opinion of a friend or family member more than an anonymous one. We can incorporate different means into our strategies to encourage recommendations, for example, through automated emails after a stay at a destination.