It goes without saying, but your site, especially if you want to do Local SEO, must be optimized for mobile devices . The user who searches for a service and product wants to find the information immediately. For example, if you own a restaurant, make your phone number, address, and opening and closing days immediately visible.
Use Google Keywords Planner to find keywords
Also for Local SEO , use Google Keywords Planner to have a complete list of keywords for which you want to rank and their relative search volumes.
Use the tool by setting filters and including job function email list the one for “ Keywords to include ”. By adding the name of the city you will get a list of keywords and their relative location.
Here is an example of “restaurant” + “Milan” in the “keywords to include” filter. A small detail that will save you time.
Local SEO: On Page Optimization with Localization
Optimize your website to the fullest, using good on-page SEO optimization practices .
- Use the name of the city for which scale personalized omnichannel engagement you want to position yourself inside (if possible) the title tag , the meta description , the h1 and any h2 header tags , in the images , in the text and in the url
- H1 and Title do not have to be the same, you can write them differently, but try to use the keywords
- work optimally on the meta description to increase the CTR
- Use keywords naturally and don’t force them too much, you will avoid keyword stuffing.
SEO Copywriting: Landing Optimize the site Page and Blog
At the base of a good Local SEO optimization there is content. Make the most of Copywriting with an eye on SEO and create interesting content, enhancing the strengths of your business. Optimize the institutional pages and create, without usa lists exaggerating, landing pages optimized for certain keywords that you consider fundamental for your business.
Not only that, get the most out of the blog’s Optimize the site potential to write news related to your city and your business, such as events and fairs : through the news you could intercept potential customers.