A description of your business. On your profile, you will have the opportunity to insert a short description of your business: make the most of this space, clearly defining what you do and all the services offered, which must be mentioned. For example, if you have a formal wear shop in the center of Rome, you could write something like: “MyEvent is the formal wear shop specializing in women’s and children’s clothes. Wide selection of dresses for baptisms, france phone number library communions, anniversaries and weddings, in an atelier of over 300 square meters in the heart of Rome”. We also recommend that you do not copy the text (for example, from your website) and create a new one, specific to your profile.
- Additional attributes . Depending on the category (which we will discuss later) some businesses may have additional attributes that are useful for providing important information to customers. These can be, for example, “Free Wi-Fi”, “Parking available”, “Takeaway”, in the case of a restaurant business.
Choose a category
Another important step is choosing the category . Google My Business contains several categories to choose from: our advice is to choose only the one that is most consistent with your business.
Choosing categories will help you be found more easily by potential customers , but it will also give you the possibility to insert specific attributes. For example, if you have a restaurant. Optimized Your Business you can add the menu and specific items such as the presence of parking, take-out availability, the presence of outdoor tables and so on. You can add up to a maximum of 10 categories (1 main and 9 secondary). Secondary categories are useful for offering more specific details about your business.
Add photos of your business
Photos can make a difference for your My Business profile. Google itself says so: according to statistics , businesses that share photos receive 42% more requests for directions on Google Maps and register a 35% higher click-through rate to their websites compared to businesses without photos.
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We recommend that you enter:
- An eye-catching cover photo , because it is the first image a customer will see of your company. Choose one that is particularly representative of your brand; cameroon business directory
- A series of photos of the interior of your business , to help customers better contextualize the experience they can expect. For example, if you have a restaurant, include photos of the rooms and outdoor tables;
- Some additional photos , which can encourage the customer to choose you. In the case of the restaurant, for example, you could insert a photo of the kitchen brigade and a selection of shots of the dishes served in your restaurant.