2018 has brought new developments in email marketing . But that doesn’t mean that every successful campaign has to include the latest technology or the latest trends. Great campaigns can be made with a good idea. For example, these companies in Mexico that are doing well in Email Marketing don’t always carry out extremely…
Is it possible to create perfect landing pages that increase conversions? A landing page is the page to which a user is redirected when they click on a link to an offer or promotion. Therefore, perfect landing pages are those that allow the user not to reject them and manage to have a good…
Have you ever wondered why some customers decide to abandon a service while others remain loyal for years? In SaaS , this question is a must. Churn rate , or the percentage of customers who stop using a service in a given period, is one of the most feared metrics for software companies. According to a Forbes study , companies with a high churn…
How to convert leads into customers using email marketing? Email marketing is possibly one of the oldest tools used by companies, entrepreneurs or brands to communicate with their customers or potential customers, i.e. leads. What was initially used to alert about promotions and news is now very important . Email is the number 1…
Sometimes, finding the best visual resources for email campaigns becomes one of the tasks that takes up the most time for marketing managers. And since time is precisely the most precious resource, it is important to know how to take advantage of it and not waste a single minute. As you know, visual resources…
For many smart marketers, events are a natural extension of their content marketing strategies. In fact, they are also a key channel for further lead generation . Not to mention that they help build a strong brand image , reinforce identity, and of course, retain and build customer loyalty . However, to get people…
Lead capture forms are the tool you need to capture your potential customers. You see, creating a powerful landing page with a call to action that will leave no one indifferent is the first step to converting a visitor into a lead. However, lead capture forms are the barrier that these visitors must overcome…
Landing page typography affects conversions. And the worst thing is that it tends to be ignored. You only have a handful of tools to communicate in the best possible way online and convey everything you work for. Words, images, colors or the organization and structure itself take all the attention when it comes to…
Launching a new advertising campaign or digital marketing strategy before implementing testing procedures can be too risky. However, doing an analysis and optimizing an A/B test of landing pages can be the first step before dropping the bomb . Testing and diagnosis is what will increase your conversion rate and improve your relationship with…
Improving the conversion funnel automatically means improving each and every stage that a lead goes through before becoming your client. And to do this, in addition to knowing your sales funnel thoroughly , you must ensure that the route that users follow to reach a destination is unbeatable. In fact, it is very likely…
The journey to purchase that every person experiences is not linear: it is filled with research, evaluation, and in many cases, indecision. And in B2B marketing, this journey is even more complex due to the rational and multifaceted nature of the decision-making process . This is where B2B content strategies come into play. Content is the guide that takes…
Museums are a sector that has had to adapt its way of communicating, its way of managing exhibitions, its way of advertising, they have created museum landing pages, etc. More and more industries are developing marketing plans. The digitalization of the tourism sector, for example, has brought new ways of applying marketing strategies in…