Have you ever wondered how to prioritize among a myriad of prospects without leaving valuable opportunities behind? In B2B marketing, sales cycles are often long and decisions involve multiple stakeholders, so identifying the most promising leads is a huge advantage . This is why lead scoring was born. We are talking about a system that automatically scores each prospect…
The sales pipeline is the heart of the business operation within Software as a Service (SaaS). But why? Imagine you have an innovative product, a defined target market, and a skilled sales team. But if the pipeline isn’t working efficiently, how can you convert prospects into customers and ensure a steady flow of revenue? We have…
Imagine a potential customer who comes to your website looking for answers about your product or service, but can’t easily find what they need, gets frustrated, and decides to leave. Now imagine a different scenario: Instead of aimlessly browsing, this prospect is greeted by a friendly chatbot that answers their questions, offers personalized information, and…
In the world of SaaS (Software as a Service), first impressions are everything. A customer who has just purchased a solution expects more than just access to software ; they are looking for an experience that validates their choice, simplifies their transition and immediately shows them the value of their investment. This is where customer onboarding in SaaS comes…
Personalization is essential to differentiate your marketing strategies and achieve effective conversions. Personalized emails have evolved beyond simply including the recipient’s name; it’s about understanding the user’s specific behavior, interests, and needs. Below, we’ll explore examples of effective personalized emails and how they can be a source of inspiration for your marketing campaigns. TABLE…
Sending personalized mass emails allows you to send a large number of emails to a list of recipients with the aim of promoting products, services or sharing relevant information. The key to success lies in applying good practices to avoid falling into the dreaded spam box, improve return on investment (ROI) and ensure high…
Learning how to create an automated workflow is essential to reduce the time you spend on manual tasks in your day-to-day life. In fact, a workflow is a very useful resource that will guarantee you victory over wasted resources and inefficient processes used up to now. In other words, it will completely turn your…
You already know 5 types of transactional emails that cannot be missing from your business strategy. Although many companies can, and should, use this tool, it is also true that these messages are associated with ecommerce companies. Transactional emails are key for any ecommerce. If you want to automate and take advantage of these…
Lead generation forms are the solution for 63% of marketing managers who admit that attracting potential customers is one of their main challenges. And it is no wonder, since 74% of them say that lead capture has become their main priority. Hence the importance of finding ways to achieve this. In this sense, launching…
We are complicit, without realizing it, in SMS marketing. Most brands have your phone number. They use this information to send you information and to sell you their products. This is a very common practice that you can easily learn and apply to your business. Here are some SMS marketing tips for beginners. TABLE…
Can online subliminal advertising campaigns really affect a consumer’s Best online purchasing decision? Do advertisers consciously choose to include subliminal messages in their ads? After reading this article, judge for yourself and you will be able to answer these two questions. But first it is important to define what is meant by subliminal advertising….
Many people over the years have doubted the power of email marketing, saying that the days of email marketing were numbered. And that it would soon become an obsolete channel. But email marketing remains one of the most effective 20 facts that methods to reach and attract the target audience . And it remains…