The length of landing page content is always a matter of debate. Some professionals prioritize the quality and value of content over quantity, while others believe that longer text helps to better connect with the user and, of course, with search engines like Google. The central question is: how much content should you include…
A constant challenge for all those who work with communication and marketing is not only to reach the audience, but also to achieve an impact on the recipient. Trigger Marketing can achieve this. While marketers have traditionally focused on getting the right message to the right person, it is becoming increasingly important to get…
There is one thing that all users have in common: their needs are unique and particular. Hence the need to offer personalized user experiences. And the most advisable thing is to use marketing automation to improve engagement. What is truly important for marketers is to understand and engage customers on an individual basis ….
Database segmentation tricks are the secret weapon of many marketing managers who work every day to optimize their email marketing strategies. And no wonder. Do you want to increase your open rates, click-through rates, and decrease unsubscribes? Truly smart marketers use segmentation tricks to dramatically improve the effectiveness of their campaigns. Furthermore, the data…
Having an optimized and highly targeted landing page improves your conversion rate. But not all landing pages work the same. If you want yours to work perfectly, you need to incorporate some landing page habits. Every landing page has the goal of converting visitors into leads. However, to do so, you need to design…
Sending SMS messages seemed to be over with the arrival of WhatsApp. However, nothing could be further from the truth, SMS Marketing campaigns are more alive than ever . The mobile phone has become primarily a means of communication in many ways. Developing SMS Marketing strategies is a necessity for many brands today. TABLE…
It’s nothing new that email marketing is a necessary channel for creating a brand image. The problem is that not everyone knows how to take advantage of this resource for branding and reinforcing their image in the eyes of their subscribers. However, you can show your brand personality through your emails. You see, what…
Ecommerce newsletters can take multiple forms and formats, and each variation has a clear purpose: to connect with subscribers, inform them about news, and most importantly, motivate them to take action that benefits your business. If you don’t leverage this resource with an appropriate strategy, you’ll be missing out on a great opportunity for…
Would you know how to choose a marketing automation platform that meets your brand’s needs? In most companies, resources are limited. That’s why one of the biggest challenges that brands face is finding a way to optimize program costs. In addition to the infrastructure necessary to develop multi-channel communication. The same problem occurs when…
Just because kinetic emails have been talked about lately doesn’t mean they’re a new resource. Although all the trends pointed to 2018 being the year in which kinetic emails would gain more strength than ever, you need to make the most of this resource and create unique pieces for your subscribers. But first, we…
How to choose an email layout that achieves the desired effect on users is a topic that still causes many headaches today. Email marketing is a more than suitable channel to create your brand image . But whether this is positive or not depends largely on your pieces. That is why how to choose…
How to use personalized emails to attract visitors, convert them into customers, and also retain and build loyalty is one of the dilemmas that few know how to deal with today. In fact, while every smart marketer knows that generating engagement is one of the keys to accomplishing this process, they don’t even know…