PPC or pay per click: what it is, advantages and examples
PPC or pay per click is the advertising method that most online campaigns are based on, such as advertising on Google . For advertisers, this model was a real revolution, since until then they had to “shoot in the dark”, investing budget in campaigns whose results could not be measured with certainty.
In short, PPC is a basic concept for understanding digital marketing . But do you know exactly what it is, what advantages it has and how to apply it? Let’s take a look!
PPC or pay per click, what it is, advantages and examples
Although PPC is a very common option, it is not the only possible payment model for online campaigns. Therefore, it is important to distinguish it from others such as:
PPM (pay per thousand) : the advertiser pays a fixed amount for every thousand impressions. That is, each time the ad is shown to users. A thousand times. It should be noted that with this model we do not know how much we are going to pay for each visit. Since it is possible that those thousand impressions generate many clicks, few or none.
PPA (pay per acquisition) : the advertiser pays for each time the list of guam consumer email performs a certain action, for example downloading an app. The link between cost and objectives is therefore even more evident than in the case of PPC.
SEM and Google Ads Guide
Some key concepts to understand PPC
CPC or cost per click
CPC is the price that the advertiser pays for each click on their ad . Here, a fixed price for each click can be agreed upon or determined by an auction. In the latter case, the advertiser sets a bid or maximum price that they are willing to pay for each click. The system compares the ad with other similar ads based on their quality and the price they are willing to pay, and displays the winning ad first.
Calculate CTR
Impression
We call each view an ad receives an “impression,” whether or product marketing plan: the 5 steps the user clicks on it.
Segmentation
With online advertising , we have a great deal of control over the audience anhui mobile phone number list our ads are target at. We can segment the audience that will see our PPC campaigns based on many factors: age, gender, location, interests, behaviors… Each pay-per-click platform offers different options that we can combine to achieve a high level of precision. This way, we make sure we only pay for clicks from users who have a good chance of becoming our customers.