Following the audits conducted by my pro32 newsletter colleagues, I began a strategic analysis following three principles:
Deep dive into business
We study not only the newsletters, but also the telegram data client’s business. First, we conduct a briefing in several stages, then we study the product: its pros and cons, who buys and why. Then we follow the user’s path: we study the information on the site, register in the personal account, subscribe to the newsletter.
We study the path after the purchase separately: how the brand works with current customers, what triggers it uses to retain them, what strategy it uses in mass mailings.
Diving into a business allows you to find out at least two things: at what stages potential clients drop off and why current users do not renew their subscriptions.
Personalized recommendations
Thanks to deep brand analysis, experience pro32 newsletter and strategic vision, we understand which tools can work and which will be ineffective for a specific how to generate appointments company in a specific situation. Such information is difficult to get from books or articles: even cases that are suitable for a particular industry or product type cannot be exactly transferred to another business.
Clear structure of work
We break the work down into stages: product study, interaction with the client, additional information request in the process, final pro32 newsletter approval. We also conduct interim approvals. A step-by-step plan helps to stay on target, and interim approvals clarify it.
Here’s what I learned:
Products . For B2B and B2C segments, their mobile number list content and capabilities, difficulties and nuances of sales. This helps to build an individual strategy, think through effective retention and cross-selling tactics .
Website . I study the website to see subtle details that the in-house team might not notice. For example, I discovered that the website lacked a company description — which is especially important after a rebrand. Without it, a potential client might not understand where they are and how the brand will benefit them.