Quora Ads allows you to use CPM bidding to buy ads
Its latest innovation is cost-per-thousand (CPM) bidding, an ideal option for advertisers looking to run advertising campaigns based on awareness and reach.
Since its launch in May 2017 Quora Ads has continued to incorporate new gibraltar email list 149998 contact leads to become an increasingly interesting option for marketers.
Quora Ads allows you to use CPM bidding to buy ads
How to start a campaign on Quora Ads
First of all, to start an advertising campaign on Quora Ads, you just need to follow these 3 simple points:
Create an account. You need a Quora account to access Quora Ads Manager features and start running your ads. If you don’t have one yet, you can create one here .
Create your ad and select your audience. The advertising platform offers various ad formats and different ways to segment audiences, so you can create highly engaging ads that are shown to the desired target audience.
Choose your budget and launch your campaign . Quora Ads offers different types of bidding to optimize and monitor the performance of your campaigns, while keeping your spending under constant control.
QUORA ADS MANAGER
Targeting options
Quora is a platform based on questions and answers on all kinds aleart news of topics, so it is very likely that you will find content and users relevant to your brand. It has a base of 300 million active users per month, very close to the figures of Twitter and above those of Pinterest. All this makes Quora Ads a very interesting platform for marketers looking to diversify their social ads strategy.
Quora Ads
Following the addition of CPM bidding to its advertising offering, Quora Ads the 15 keys to a company marketing plan has three different targeting options depending on the advertiser’s objectives:
CPM (cost per thousand) . The advertiser pays for the number of ad impressions, setting the maximum amount they are willing to pay for 1000 impressions on Quora. Quora Ads recommends this option for branding-based campaigns, for example, launching new products, services, or events.
CPC (cost per click) . This option follows the classic online advertising model, where the advertiser only pays when users click on their ad. This makes it easier to link costs to ad performance and justify the return on investment.