Don’t be tempt to purchase a list of subscribers, or reputable mailing scrape websites for email addresses in a bid to expand your subscriber database. Doing this leaves you open to complaints from subscribers and in breach of data protection laws.
Aside from complaints and possible data protection breach penalties, purchas or scrap lists often contain bad email addresses that are inaccurate, out-of-date or are spam traps. Bad email addresses from lists like this are often recogniz by ESPs and will only lead to your emails being block in the future.
You should only use a mailing list where you’ve obtain the necessary permissions via your Shopify website to email your subscribers with marketing-relat content. Using a two-step opt-in for email marketing gives you that extra ‘proof’ that subscribers want to receive communications.
At Firepush, we give you detail insights about your email marketing campaigns, so you can see your unsubscribe numbers, click-through and conversion rates. This data should give you an indication as to how well your email campaigns are being receiv.
Hard and soft email reputable mailing bounces
When an email bounces, you may receive an email notification from the ESP to this effect. To get email bounce notifications, you ne to ensure the appropriate return path header is includ within your email.
On the subject of email bounces, there are two types you ne to know about: soft bounces and hard bounces. Hard bounces occur when an email cannot ever be deliver, for example, when an email address is invalid.
Soft bounces are when an email doesn’t reach the recipient for a temporary reason, such as the recipient’s inbox being full, an email attachment being too large or because of time-bas ‘greylisting’.
Greylisting is a process us by ESPs
to help prevent spam. The ESP blocks the initial travel with peace of mind attempt for an email to be deliver and tells the sender to retry after a short period of time, such as 15 minutes. If you notice that your emails are regularly being ‘greylist’, this is a warning sign that your sending reputation nes improvement.
As a general guide, any email address that betting email list you’re sending to that results in a hard bounce, should be remov from your database. Soft bounces should be look at closely. If the same email address has multiple soft bounces, you might want to consider removing those too.