Content Marketing Masterclass: Part 9
I once landed a six-figure project from a single blog post, and I could see the exact ROI of that post in my checking account—down to the penny. Usually, though, things don’t quite work out that way.
I see a lot of content creators wondering what their hard south africa whatsapp number data work of making and distributing their content is really getting them.
How to measure the ROI of your content marketing efforts?
In this article, I’ll teach you how to measure your content marketing ROI and what metrics you should start tracking to better understand how your content is paying off. I’ll also cover other ways your content marketing can benefit your business and how to measure those benefits.
This post is the ninth (and final) part of a brand new content marketing masterclass series. We think it’s an incredibly important topic – and based on a little survey we conducted, you think so too. The problem is, there’s so much content out there (meta) about content marketing, and a lot of it is conflicting information.
We bring you this Masterclass in 12 ways to open windows security partnership with Anouck Meier, Chief Storytelling Officer at Ampersand . Anouck is a conversion-focused copywriter and content marketing strategist who has worked with many brands, big and small, to help them achieve their business goals through strategic content. We’re going to break down content once and for all in a comprehensive guide. Ready to get started?
– Jeroen Corthout, Co-Founder Salesflare , an easy-to-use sales CRM for small B2B businesses
A word of warning
So while measuring ROI is cyb directory important, remember to put your results into perspective.
Some loss reduction campaigns can be beneficial to businesses. Over time, they can contribute significantly to building your brand. Sometimes, it takes a considerable amount of time before you see results. And it’s often extremely difficult to attribute results to a particular piece of content or a single campaign.
So don’t think of each piece of content as an expense that helps you achieve short-term business goals. Think of your content—and the audience you build—as a long-term asset that grows in value over time.