Especially in B2B online marketing, numerous trends are emerging one after the other. Distinguishing between a short-lived hype and a trend that will point the way forward is often not easy. Our annual trend paper regularly provides information on trends . Shedding Light on the Dark that are worth taking a closer look at.
Anyone who is familiar with the fast-moving market of B2B online marketing knows that there are countless trends here. It is often not easy to find out which trend is relevant for the industry and your own B2B company. Shedding Light on the Dark We take a look into the future for you and tell you which trends you should remember in 2018.
Trend 1: Influencer
Trust and loyalty in B2B brands can be loan database increased: This is achieved through the strategic use of multipliers, testimonials and influencers. The aim is to win people over to your own B2B brand. Ideally, these people share the values and enthusiasm for the company and its products. Authentic and credible influencers are also suitable for this in B2B.
Forecast: Influencers can strengthen trust in a brand, but they can also weaken it. What is already successful in B2C also works in B2B. We place greater trust in recommendations from others. B2B companies should also take advantage of this and rely on influencers.
Trend 2: Streaming
Visual communication is also becoming increasingly important in the B2B environment. Particularly complex topics, products and solutions that suspension: out of sight, out of mind? require explanation must be prepared and communicated in a new, understandable way. Shedding Light on the Dark Using live videos is the most direct way to communicate with the target group in B2B online marketing.
Forecast: Streaming is a good option for B2B companies, especially if the company already relies on videos and content marketing. But beginners also have numerous opportunities to get started with live videos.
Trend 3: Integration
Or better said: the networking of sales, marketing content and B2B online campaigns. It is high time that the outdated way of . Shedding Light on contact lists the Dark thinking gave way to the new, integrative way of thinking and acting between marketing and sales. After all, the best results are achieved when all departments sit at the same table.
Forecast: Companies that promote the integration of sales and marketing will ultimately benefit greatly from target market and target group-oriented B2B online marketing.