Which sites are sending traffic to your store? Where are your visitors coming from? How did your Black Friday and Cyber Monday marketing campaign perform last year? What products are people searching for most often?
You probably have a lot of questions about your business, your customers, and your marketing efforts . Shopify reports can give you answers to many of these questions.
Understanding and analyzing Shopify reports
It’s the end of the day (or week, switzerland email list or month), so you open your analytics tool and jot down some important metrics. “Traffic is up 2% compared to last week. Great!” You pat yourself on the back.
That’s data reporting. An increase is good, a decrease is bad.
Shopify reports help you analyze your store and customer’s recent activity, better understand who is visiting your online store, use email campaigns to promote a webinar understand performance metrics (like load times), and more.
Want to learn more? Check out our tips on conversion rate optimization .
Where can I find my Shopify reports?
You can find both Shopify reports and analytics dashboards. Log in to your Shopify store and you should see them in the left menu.
Depending on your Shopify plan, different Shopify reports are available to you. All users have access to the Overview Dashboard , cyprus business directory Financial Reports , and Product Analytics . Depending on your Shopify subscription, you may also have access to other Shopify reports.
Below you can see an overview of which plans contain which reports:
Don’t have access to the Shopify reports you need? No problem − when you upgrade to a different Shopify plan, additional Shopify reports will provide data from the time you started using your Shopify store.
The different Shopify reports
When you open your analytics, you’ll initially see a lot of data, which can seem overwhelming. To help you get an overview, here’s an explanation of the different Shopify reports available to you as a store owner:
acquisition reports
Acquisition reports focus on your website visitors and contain three important metrics:
- Sessions over time: These Shopify reports show the number of visitors over a specific period of time.
- Sessions by Referrer: These Shopify reports show the number of visitors and sessions that were referred to you by a source, such as an affiliate link or Facebook ad.
- Sessions by Location: These Shopify reports show the countries and regions from which visitors access your online store.
It is important to note that the number of visits and visitors is based on cookies, one of which identifies the device (of the visitor) and one of which identifies the duration of the visit. This means that one visitor can generate multiple visits.
Also note that a visit automatically ends after 30 minutes of inactivity or at midnight (UTC). The data sometimes takes a few minutes to update. If you don’t see the most current information, it’s best to reopen or refresh the report.