PPC or pay per click: what it is, advantages and examples

  PPC or pay per click is the advertising method that most online campaigns are based on, such as advertising on Google . For advertisers, this model was a real revolution, since until then they had to “shoot in the dark”, investing budget in campaigns whose results could not be measured with certainty. In short,…

Digital Marketing Director: The 10 Most Important Challenges of This Position

  The day-to-day life of a marketing director is Digital Marketing  full of fascinating  challenges. Digital marketing presents us with an ever-changing landscape, and both the competition and the possibilities available to us are growing every day. In addition to the global strategic challenges that very marketing list of greenland consumer email must face, new…

Google mobile-first indexing: will it affect desktop SEO rankings?

  A few months ago, Google surprised us with one Google mobile-  of its algorithm changes: mobile-first indexing . Since most web traffic worldwide comes from mobile devices, it’s not surprising that the main search engine wants to give them priority. But do you know what that means for your website’s ranking ? Read on…

LinkedIn offers Dynamic Ads on its advertising platform

  LinkedIn is revamping its advertising platform with some very interesting new features. After redesigning it in July 2018, through Campaign Manager, it has now incorporated LinkedIn Dynamic Ads . The combination of this format and LinkedIn’s new configuration options offers very interesting possibilities for advertisers on this network. Want to know what they are?…

Data analytics for inbound marketing: what metrics to look at and why

  At Cyberclick we spend our lives highlighting the importance of data analytics in inbound marketing . We believe that it is essential to be able to measure what is happening in all our campaigns and that this measurement must be behind the strategy and the decisions we make from the beginning. But haphazardly accumulating…

Digital marketing: inclusive language for your brand

  Everyone, friends, students, colleagues… You have surely come across this type of expression on more than one occasion, and the fact is that there are more and more people, groups and even brands that choose to express themselves using inclusive language. Why is inclusive language emerging? Is it a trend? Is its use justified?…

How to use Giphy?

  Have you thought about using Giphy in your digital marketing ? How to use Giphy?  No, we haven’t gone completely crazy. The most popular GIF platform on the internet has many more options than. It seems at first glance, and popular brands How to use Giphy?  such as the NBA or Warner are already…