How to use AI for content creation – Boost your strategy

How often do you think about how much we’ve come to rely on Artificial Intelligence? Take a moment to pause and look around you. Whatever device you’re reading this on, it’s likely featuring some form of AI. From voice assistants and predictive texting to Netflix recommendations for your next movie binge, it’s all part of…

Will AI replace copywriters? The ugly truth

Dystopian novels and Hollywood blockbusters have long fueled fears of machines replacing us. But today we find ourselves on the cusp of a reality where Artificial Intelligence (AI) threatens to invade an unexpected territory: creative writing. As a result, a formidable battlefield has emerged between human ingenuity and algorithmic efficiency in writing. Will AI replace…

AI-powered content strategy: A game-changer for modern brands

In a relatively short time, our writing tools have evolved from the humble typewriter to quantum computers. A stunning transition, in my opinion. If you thought the keyboard and screen were a writer’s best companions, think again! Welcome to the revolutionary world where Artificial Intelligence (AI) meets computing, estrategia de contenidos …giving way to a whole…

PPC or pay per click: what it is, advantages and examples

  PPC or pay per click is the advertising method that most online campaigns are based on, such as advertising on Google . For advertisers, this model was a real revolution, since until then they had to “shoot in the dark”, investing budget in campaigns whose results could not be measured with certainty. In short,…

Digital Marketing Director: The 10 Most Important Challenges of This Position

  The day-to-day life of a marketing director is Digital Marketing  full of fascinating  challenges. Digital marketing presents us with an ever-changing landscape, and both the competition and the possibilities available to us are growing every day. In addition to the global strategic challenges that very marketing list of greenland consumer email must face, new…

Google mobile-first indexing: will it affect desktop SEO rankings?

  A few months ago, Google surprised us with one Google mobile-  of its algorithm changes: mobile-first indexing . Since most web traffic worldwide comes from mobile devices, it’s not surprising that the main search engine wants to give them priority. But do you know what that means for your website’s ranking ? Read on…

LinkedIn offers Dynamic Ads on its advertising platform

  LinkedIn is revamping its advertising platform with some very interesting new features. After redesigning it in July 2018, through Campaign Manager, it has now incorporated LinkedIn Dynamic Ads . The combination of this format and LinkedIn’s new configuration options offers very interesting possibilities for advertisers on this network. Want to know what they are?…