Learning how to create an automated workflow is essential to reduce the time you spend on manual tasks in your day-to-day life. In fact, a workflow is a very useful resource that will guarantee you victory over wasted resources and inefficient processes used up to now. In other words, it will completely turn your…
You already know 5 types of transactional emails that cannot be missing from your business strategy. Although many companies can, and should, use this tool, it is also true that these messages are associated with ecommerce companies. Transactional emails are key for any ecommerce. If you want to automate and take advantage of these…
Lead generation forms are the solution for 63% of marketing managers who admit that attracting potential customers is one of their main challenges. And it is no wonder, since 74% of them say that lead capture has become their main priority. Hence the importance of finding ways to achieve this. In this sense, launching…
We are complicit, without realizing it, in SMS marketing. Most brands have your phone number. They use this information to send you information and to sell you their products. This is a very common practice that you can easily learn and apply to your business. Here are some SMS marketing tips for beginners. TABLE…
Can online subliminal advertising campaigns really affect a consumer’s Best online purchasing decision? Do advertisers consciously choose to include subliminal messages in their ads? After reading this article, judge for yourself and you will be able to answer these two questions. But first it is important to define what is meant by subliminal advertising….
Many people over the years have doubted the power of email marketing, saying that the days of email marketing were numbered. And that it would soon become an obsolete channel. But email marketing remains one of the most effective 20 facts that methods to reach and attract the target audience . And it remains…
The length of landing page content is always a matter of debate. Some professionals prioritize the quality and value of content over quantity, while others believe that longer text helps to better connect with the user and, of course, with search engines like Google. The central question is: how much content should you include…
A constant challenge for all those who work with communication and marketing is not only to reach the audience, but also to achieve an impact on the recipient. Trigger Marketing can achieve this. While marketers have traditionally focused on getting the right message to the right person, it is becoming increasingly important to get…
There is one thing that all users have in common: their needs are unique and particular. Hence the need to offer personalized user experiences. And the most advisable thing is to use marketing automation to improve engagement. What is truly important for marketers is to understand and engage customers on an individual basis ….
Database segmentation tricks are the secret weapon of many marketing managers who work every day to optimize their email marketing strategies. And no wonder. Do you want to increase your open rates, click-through rates, and decrease unsubscribes? Truly smart marketers use segmentation tricks to dramatically improve the effectiveness of their campaigns. Furthermore, the data…
Having an optimized and highly targeted landing page improves your conversion rate. But not all landing pages work the same. If you want yours to work perfectly, you need to incorporate some landing page habits. Every landing page has the goal of converting visitors into leads. However, to do so, you need to design…
Sending SMS messages seemed to be over with the arrival of WhatsApp. However, nothing could be further from the truth, SMS Marketing campaigns are more alive than ever . The mobile phone has become primarily a means of communication in many ways. Developing SMS Marketing strategies is a necessity for many brands today. TABLE…