It’s nothing new that email marketing is a necessary channel for creating a brand image. The problem is that not everyone knows how to take advantage of this resource for branding and reinforcing their image in the eyes of their subscribers. However, you can show your brand personality through your emails. You see, what…
Ecommerce newsletters can take multiple forms and formats, and each variation has a clear purpose: to connect with subscribers, inform them about news, and most importantly, motivate them to take action that benefits your business. If you don’t leverage this resource with an appropriate strategy, you’ll be missing out on a great opportunity for…
Would you know how to choose a marketing automation platform that meets your brand’s needs? In most companies, resources are limited. That’s why one of the biggest challenges that brands face is finding a way to optimize program costs. In addition to the infrastructure necessary to develop multi-channel communication. The same problem occurs when…
Just because kinetic emails have been talked about lately doesn’t mean they’re a new resource. Although all the trends pointed to 2018 being the year in which kinetic emails would gain more strength than ever, you need to make the most of this resource and create unique pieces for your subscribers. But first, we…
How to choose an email layout that achieves the desired effect on users is a topic that still causes many headaches today. Email marketing is a more than suitable channel to create your brand image . But whether this is positive or not depends largely on your pieces. That is why how to choose…
How to use personalized emails to attract visitors, convert them into customers, and also retain and build loyalty is one of the dilemmas that few know how to deal with today. In fact, while every smart marketer knows that generating engagement is one of the keys to accomplishing this process, they don’t even know…
CTA ColorThe color of the CTA is one of the most important factors to consider when designing a Which color website. The color of the CTA can attract a large number of users. But what is the right CTA color for a brand? TABLE OF CONTENTS What is a CTA? Tips for making an…
If you want to learn how to create landing pages, it’s best to look at some of the brands that created the best landing pages to serve as an example. Each of them contains many of the persuasive and basic elements that you will need to take into account to create an excellent home…
Increase marketing automation revenueOne of the main ways to increase marketing sales is by automating the entire process. In addition, automating marketing processes allows for improving the actions developed by the sales team, in terms of time, effectiveness and expense. The purpose of automation is to increase the conversion rate. To do this, the…
Thank you pages play a key role in consolidating newly created leads. As a rule, when a user decides to take action with the brand, they are redirected to a thank you page. The page that opens is one of those thank you pages. In other words, the opportunity for the brand to consolidate…
Summer hasn’t even been here for two weeks and brands have already started changing their designs to launch refreshing landing pages. Summer hasn’t even been here for two weeks and brands have already started changing their designs to launch refreshing landing pages that are up to par for the season. In fact, if you…
Email marketing has become a key tool for building customer loyalty and long-lasting relationships. This strategy allows you to create automated email sequences that encourage user loyalty and engagement. Building loyalty through email marketing is an opportunity that brands cannot afford to miss, as proper implementation can increase sales and maintain a satisfied and…