For example! language learning platform Duolingo’s TikTok account has over 10.8 million followers and is one of the most well-known accounts on the app due to its short! funny! and slightly unhinged videos.
Its most popular video has 57.7 million views and is super simple in terms of execution.
It shows a plushy of the Duo Lingo owl cambodia telegram data getting tossed down the stairs at the company’s office! sitting outside on a rainy day! and getting soaked in a shower.
The video was clearly shot on someone’s smartphone without fancy angles or lighting. The music is from a viral song already available via its sound archives. So simple! so cheap! yet so effective.
2. They can provide valuable information in a short amount of time.
According to a recent Adobe Survey! 2 in 5 Americans use TikTok as a search engine! and nearly 1 in 10 Gen Zers are more likely to rely on TikTok than Google as a search engine.
I even find myself taking to TikTok to look up recipes or figure out how to style a denim maxi-skirt (the trick is to experiment with different layers and silhouettes).
In fact! I follow Mom Generations for easy hairstyle ideas for my daughter! and we watch them together to pick out the day’s hair (when we’re not rushing out the door).
Between work! family! hobbies! and rest — time is precious! and short-form videos allow us to absorb the information we need in under a minute. Who doesn’t love that?
3. You can watch them almost anytime! anywhere.
Bored on the train downtown? Scroll maintaining local standards through TikTok. Need to kill some time in between classes or appointments? Pull up YouTube Shorts or Instagram Reels on your phone.
Want to use your 5-minute break phone number thailand between meetings to figure out why everyone is talking about the latest JLo documentary? Let’s circle back to TikTok.
Short-form videos are easy to watch almost anywhere and anytime from our smartphones.
Not only is this convenient for consumers! but it also helps marketers because it means we can repurpose our content on various platforms! knowing someone will see it from somewhere.