“Does AIO mean AI Overview or AI Optimization?”
Recently, two words abbreviated as “AIO” have been causing confusion among web managers. One is “AI Overview,” a new search function provided by Google. The other is “AI Optimization,” an optimization method that uses generative AI such as ChatGPT to output company content.
Both have the potential to have a major phone number lead impact on our web strategies. More than that, the development and spread of AI technology may drastically change people’s information gathering and purchasing behavior. How should we respond to these changes?
In this article, we will first unravel the differences between the two AIOs and introduce specific measures that web managers can start taking right now. In the second half of the article, we will delve into the direction of branding and marketing strategies in the AI era and consider the importance of taking on AIO measures now. Let’s think about strategies for the AI era together.
Two AIOs. Where will you start?
We have summarized the characteristics of the two AIOs and countermeasures in a table, so please take a look at it first.
| AI Overview | AI Optimization | |
|---|---|---|
| Service provider | Google Search | Each generation AI tool |
| function | Display summary and planning details at the top of search results | Output information content through user interaction |
| Input method | One-time | Multiple times depending on each input |
| SEO relevance | expensive | Unknown |
| Impact on SEO and content creation | Decreasing value of Know queries, increasing value of Go queries (such as name searches) | Increasing need to provide a wide range of content tailored to users’ diverse needs and contexts |
| Access analysis | The source of the traffic is recorded in Search Console | The source of traffic for each AI tool can be identified using GA4 etc. *The input content is not known |
| Commonalities in measures | In anticipation of changes in search and consumption behavior, we provide useful information suited to users’ situations and needs | |
The essence of SEO measures remains the how to make the best online marketing campaign same: “delivering valuable information to users.” However, with the advent of generative AI, the “volume” and “speed” of information will surely increase. In such times, human ideas will be a weapon. Just as you would choose a handmade product from a mass-produced item, services with a “human touch” and a sense of the market that allows users to “choose” will become important.
Let’s take a closer look at the characteristics and measures of the two AIOs.
How will Google’s AI Overview change people’s search behavior and SEO?
AI Overview is a feature that displays AI answers to search terms at the top of Google search results. “SGE”, which has been in trial operation since phone number qatar August 2023, was released as the official version as AI Overview in May 2025.
What is SGE? Google’s AI search engine “SGE” introduction video explained in Japanese! | COOSY BLOG
What’s interesting is that it doesn’t appear in all searches. It appears when multiple pieces of information need to be combined, such as complex questions like “Why do pandas eat bamboo?” or travel planning (transportation, accommodation, shopping).
During the SGE era, it made headlines when it answered the question “The cheese on the pizza doesn’t stick” by saying “Add glue to the pizza sauce,” but in the current AI Overview, there are fewer unusual answers like that.