Conversational marketing brings with it several benefits: more trust from customers, practically 24/7 availability and an increase in conversion rates. Making it part of the daily business routine is possible thanks to some tools, such as chatbots.
Chatbots can be used on websites in any industry : hong kong phone number library all you need to do is install an instant messaging program and set up predefined commands to have the AI converse with the customer. With natural language understanding, chatbots can automatically respond to simple and repetitive customer questions, without them having to interface with customer care.
Conversational Marketing Examples
Not only that: today the new frontier of conversational marketing moves on building solid relationships with consumers.
This is why conversations with brands today are interactive: an example of this is Sephora Virtual Artist. This augmented reality service allows potential customers to try on makeup by uploading their selfies and applying lipsticks, eye shadows and false eyelashes for sale in the Sephora store. All by simply interacting with a Messenger chat.
Another example of conversational marketing is AnyWare by Domino’s . With this feature, the brand allows you to order pizza at home through different channels such as Google Home, Alexa, Slack, Facebook Messenger, Twitter or even a Smart TV. This is why conversations are and will be increasingly present in people’s daily lives, fueling the relationship with brands.
The Digital Marketing Revolution
Digital marketing has already experienced small and large revolutions. Phygital, AI and conversational marketing will dominate the next few years, changing the relationships between companies and customers , but also our very way of approaching purchasing (and selling). More Details : but at what point can we consider
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- Phygital marketing is already an existing reality and, in the coming years, it will be increasingly difficult to separate online and offline
- AI offers powerful and useful tools to simplify part of a marketer’s work , but they cannot replace human ingenuity in any way. In addition, AI brings with it some risks, which must be carefully evaluated to make conscious use of these technologies.
- Conversational marketing helps you build strong relationships with consumers and stay in touch with your customers over time.
These changes are already underway and companies that want to adopt them today can have a competitive advantage in the present, but especially in the future. If you want to learn more about how to integrate Phygital, AI and conversational marketing into your company, start here.