If you need all the information to be “correct”, publish articles with the headings “name-surname-text” or “company-text” on industry resources (in the amount of 10-20 pieces), and then buy links to the pages that need to be “raised”.
If negativity is spread on a social network or forum, the following is the course of action:
- If the information is completely absurd, then most likely the comment was written by a so-called troll who just wanted to attract gambling data philippine attention. You can contact him directly, find out the reasons and ask him to remove the information, or apologize if you made a mistake in service or your product was of poor quality.
- If the commenter refuses to remove. The information, does not respond, or behaves. Inappropriately, then you either respond. Publicly and ask for a constructive. Explanation of the situation – briefly and without. Getting into polemics, or you make the. Situation public through your own media. Outlet (this is when it is so important to have a. Company blog), or you contact independent. Media and give an official response.
- The third option is that you can move the discussion to related topics. To do this, you need to have so-called “partisans” who will come to the site and will move the discussion to another channel. For example, from discussing the mayor to discussing bad roads, then to discussing taxes, then to discussing the IMF making money on amazon faq and the crisis in the world. This way, the negativity can be diverted to another channel.
Of course, you can always call a press conference and tell what really happened, but this is an option for large companies.
Anton Voronyuk (Business Development Director WebPromo)
The specificity of the online environment is speed. Information spreads very quickly. Especially if it is negative. This is the main specificity of online reputation management. You need to be able to react as quickly as possible.
Work on the product. If your product is of poor quality
You will definitely be told about it. As the audience grows, the wave of negativity can turn into a snowball.
2. Monitoring and reacting to negativity. The switzerland leads monitoring system allows you to stay on top of things. We recently held a webinar on this topic. I recommend watching the video. In terms of reaction, there are a lot of problems.
3. Search engine reputation management acts as a janitor who sorts out the mistakes of the first two points.
The first rule of working with negativity online is to take the person offline (give them their email or mailing address). If this is a real person who wants to solve their problem, they will meet you halfway.