The content creation portion of this Masterclass has got you excited for more copywriting tips and tricks, right? Learning how to write compelling copy is one of the most powerful things you can do for your marketing and business.
While I’ve written my share of sales pages, email sequences, and blog posts that have converted, when I teach copywriting I always come back to the wisdom of the early masters of the art of (direct response) copywriting.
Although we lived in a different world than they did—they didn’t really uae whatsapp number data care about bounce rate or SEO—they were absolute experts at influencing something that has barely changed since the early days of advertising: the human psyche.
So come along for a copywriting initiation and pick
up some ideas from the people who inspired Don Draper. Because there’s no better school than the old school.
This post is part six of a brand new content marketing masterclass series. We think it’s an incredibly important topic – and based on a little survey we conducted, you think so too. The problem is, there’s so much content out there (meta) about content marketing, and a lot of it is conflicting information.
We bring you this Masterclass in plan your us company finances partnership with Anouck Meier, Chief Storytelling Officer at Ampersand . Anouck is a conversion-focused copywriter and content marketing strategist who has worked with many brands, big and small, to help them achieve their business goals through strategic content. We’re going to break down content once and for all in a comprehensive guide. Ready to get started?
– Jeroen Corthout, Co-Founder Salesflare , an easy-to-use sales CRM for small B2B businesses
Copy or content
Before we begin, I just want to mention the difference between text and content. After all, this is a Masterclass on Content Marketing – why bother writing 2300+ words on content?
- Copy Traditionally, these cyb directory are the words we use to make the sale. To use John E. Kennedy Definition The article is a printed (or pixelated, as the case may be) sales tool. Its purpose is to persuade. The result of effective copywriting is that the reader takes a specific action.
- Content Direct marketing, on the other hand, is about creating and sharing valuable content to attract and engage an audience, demonstrate your ability to solve their problems, and create the kind of trust that could eventually lead to a purchase.