A great idea is the heart of any content campaign. It’s the excitement around that idea that will keep you going through the often lengthy process of creation and distribution.
This post will give you all the content ideas you’ll need (we’re talking meta !).
This post is part three of a brand new content marketing masterclass series.
We bring you this Masterclass in partnership with Anouck Meier, Chief Storytelling Officer at Ampersand . Anouck is a conversion-focused copywriter and content marketing strategist who has worked uk whatsapp number data with many brands, big and small, to help them achieve their business goals through strategic content. We’re going to break down content once and for all in a comprehensive guide. Ready to get started?
– Jeroen Corthout, Co-Founder Salesflare , an easy-to-use sales CRM for small B2B businesses
Start with your reader in mind
This is probably the number one shopify: dedicated to e-commerce for companies in the United States mistake I see in the content marketing sphere: self-centered content .
This is content that speaks to the creator’s interests. Things you find interesting, in your words, at your level of expertise, solving your problems and answering your questions.
I hate to tell you this, but as a content creator, the universe doesn’t revolve around you. It revolves around your ideal reader.
Put yourself in your prospects’ shoes cyb directory and show some empathy. Any brainstorming of content ideas should start with these questions:
- What questions do they have about your product, service, industry or niche?
- What are their difficulties?
- What problem(s) can you help solve?
- What should they know? How should they be educated?
- What are their challenges and weaknesses?
- What do they read on the Internet?
- Are there any specific blogs or websites that they visit frequently?
- Are there any groups, memberships or forums that they are a part of?