Don’t just focus on lowering the price
Promotions don’t necessarily have to involve low prices or discounts. Of course, this is the simplest and most sought-after form of promotion for most to lower the price consumers. But try to be creative and offer other benefits to your customers.
- Bonuses or special gifts ( such as an albania phone number data eBook complementing the main product );
- Product or service combos;
- Buy one get one free;
- Set a minimum purchase limit to have special conditions;
- Easy payment methods (first payment in 30 days, interest-free installments on card);
- Free shipping;
- Debt renegotiation;
- And many others.
Use your creativity to impress your consumers a best practices guide to success and attract more customers . You don’t have to stick to the basics of giving discounts; go further and to lower the price improve your profitability during this period as well.
5. Don’t forget to spread the word
The Federal Government is investing in the main media channels to publicize Brazil Week. However, this does not mean that you do not need to do your part and publicize your business’ participation and offers.
Your potential customers need to know what you are offering and that they can purchase your solutions with special conditions during this period. This can be a great opportunity to convert those who already follow your company but have not yet decided to buy.
Therefore, promote your promotions on Facebook Ads , Instagram, Google Ads and also organically on your business’s social networks. Don’t forget to also send an email to your mailing list of customers and prospects , informing them about the offers.
Your ads should also reach people who follow facebook users your brand, engage with your social networks, visit your website, have your opportunity list, and other audiences. Since these people are already familiar with your business, it can be a great way to convert them into customers.
6. Prepare to provide good service
If you do your job properly, following the tips above, it is likely that demand for your business will increase during these days. This means that you will receive more visits to your website, contacts through social networks, phone calls or WhatsApp messages.
Therefore, you need to be prepared to offer to lower the price the best possible service . In addition, of course, you need to train and inform your sales team about the campaign and the details of the promotions.
Define a sales script and pre-written messages to speed up customer service, separating the main questions and answers about your products and promotions. Keep the channels available for customer service and reinforce the team, if to lower the price necessary, to handle the calls.
A good tip is to prioritize digital customer service channels, such as WhatsApp, Facebook Messenger, and others. This way, you can speed up customer service and make better use of the workforce of your agents and salespeople, since they are able to serve more than one person at the same time on these channels.