Service, or transactional, emails are automated emails that are sent to a specific subscriber in response to an action, such as a purchase, account to Marketing Tool login, or password reset.
Service letters (hereinafter referred to as SP) are similar to trigger letters , but differ in purpose. Their main task is to convey important information to industry email list the client and help them navigate the product better. Due to this, SPs have a positive effect on brand loyalty and participate in customer retention.
Order status notifications have become part of the standard online shopping process. People are used to them and will be nervous if they don’t google certified paid traffic specialist receive a confirmation email after placing an order: what if something went wrong and the transaction didn’t go through? So today, timely and informative SPs are, first and foremost, an integral part of customer service.
Secondly, transactional emails reduce the workload of sales managers and hotline operators. A — automation
Letter from SDEK about order delivery
Finally, this is another point of contact to Marketing Tool with the client, and a very promising one:
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- Service emails are sent to all customers, including those who are not subscribed to the company’s marketing mailing list. In other words, they can legally reach even those who have unsubscribed.
- Compared to other emails, users are much more willing to interact with SPs and delete them less often. Moreover, they can mobile number list return to them several times – to remember what they ordered. According to Experian data, cited by Campaign Monitor, the open rate and click-through rate of transactional emails is up to 8 times higher.
- SP is received by those who have already interacted with the brand, and literally just now. These people are more interested in the next purchases and are even ready for them.
The Quelle brand once discovered that order confirmation emails accounted for 12% of all sales in the email channel – even though only the logo in them led to the website.
Kaspersky letter about auto-renewal of subscription
Here’s what you need to do to make sure to Marketing Tool your service emails truly improve customer loyalty and drive repeat sales.
Step 0. Base
The main requirement for service letters is that they should arrive quickly. A delay of even a couple of minutes is fatal. This is especially important for emails with a password or account login code, but the user may also be scared by a delay in the message about successful payment.
The sending logic should be clear and consistent. Determine the customer actions that require SP. If it is not possible to launch everything at once, start with the main ones. At EMAILMATRIX, we include password recovery, order confirmation, payment, and subscription letters among them.