After you have done your tests, the next step is to analyze the results. This phase is essential to understand if your strategies have worked and make informed decisions about your next investments.
HOW TO DO IT? Analyze the results
- Help yourself with tools that can evaluate the colombia phone number library progress of your strategy. For example, for website data, you can use Google Analytics. For ad campaign data, you can use those that will be provided to you by the platforms themselves (for example, Meta and Google)
- Compare the results with the goals . Measure the results of the tests by comparing them with the growth goals you had established. This will help you understand if the strategies implemented are actually taking you in the direction you had defined in phase 1 of this process.
- Think about the next steps. Based on the data you have, start planning the next steps. If the data is too irrelevant, go back to the testing phase and continue to extract useful data on which to base your decisions.
At this point, integrate into your strategy all the ideas that worked best, discard those that did not perform and…reactivate this cycle.
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