I spoke to Peter O’Callaghan! head of marketing at ScrapingBee! and he shared something that caught me off guard at first: “AI is first made for data analysis! not content creation.”
That’s why ScrapingBee primarily uses AI to monitor shifts in search trends! which allows them to quickly pivot their SEO strategy and focus on the most relevant topics. “Instead of just pumping out more content! they’re using AI to focus on the “targeted content” that is gaining traction!” Peter says.
For example! O’Callaghan team explored integrating AI into competitor analysis.
“By scraping competitor blogs and running AI-driven content audits! we’ve identified gaps in their strategies. This allowed us to create highly specific! technical articles that directly answer developer pain points!” he shares.
Antonio Černeli! founder of Peakflow agency! also agrees that AI content can rank nicely when you add a dose of editorial love before posting.
“There’s nothing wrong with AI-written germany telegram data content as long as the human work isn’t completely removed from it. I think the biggest problem with AI content is that marketers try to reduce six hours of work! which includes research! structuring! ideation! and writing! into a 15-minute task. It’s a tempting proposition! but AI just isn’t there yet!” Černeli says.
He also says that a single topic can be covered in 20 different ways. Choosing how you’ll cover it depends on your ICP! your product or service! the state of the market! the content of competing articles! and so on. That part of structuring (which is often overlooked by human writers as well) should stay within the human domain.
Antonio concludes! “You can still do research! writing! and perhaps ideation with AI! but a person HAS to be there to steer the article in the right direction for your brand.”
5. Prune your low-value content.
Userpilot had to prune 847 blog posts! with a great deal of programmatically produced posts (aka AI-generated). They removed low converting! low traffic! and outdated content that didn’t serve value to the audience.
Result? 16% traffic boost and a path to their highest-ever traffic.
Source
Putting It All Together
To excel in the AI SEO landscape! marketers optimize your images have to combine the power of AI with human oversight! expertise! and perspective.
Focus on creating valuable phone number thailand content that reflects your expertise and speaks to your audience’s needs. My top takeaway? Use AI to save time and enhance your work! but always add a personal touch to make your content stand out.
By combining smart strategies! editing low-value content! and being open about how you use AI! your brand can build trust! connect with readers! and stay ahead in a fast-changing digital world.
Editor’s note: This post was originally published in July 2023 and has been updated for comprehensiveness.