>>Use links and images carefully – including too many place of these may result in your email being caught in spam filters. Use mostly text in your campaigns if possible. When you do include a link, make sure it includes your domain and isn’t a shortened URL.
Avoid spammy words – such as BUY, ORDER, CLEARANCE, CLICK HERE and FREE. These can all be email spam trigger words, especially when included in the subject line.
>Use domain matching – make sure your domain listed in the ‘From’ field, return path and message ID match the actual domain you’re sending email from.
Use HTML and text campaigns together – only sending HTML emails is frowned upon by ESPs, not to mention
the fact that images are often place blocked by default by ESPs
>>Keep testing – carry out A/B split testing on your emails to see which types of email campaigns are getting the most engagement.
We hope you found our email best practice guide useful. If you need any help with setting up your email campaigns in Firepush, please reach out to our support team.
Ecommerce Conversion Rate: Definition, Averages, And How To Improve
by
Steve Hutt
12 minute read
ecommerce-conversion-rate:-definition,-averages,-and-how-to-improve
In This Article
What is ecommerce conversion rate?
What is the average ecommerce conversion rate?
What’s a really good ecommerce conversion rate?
>>Ecommerce conversion rate optimization (CRO): How to increase your store’s conversion rate
Learn more about ecommerce growth and conversion optimization
Ecommerce conversion rate is one of the most important metrics for your online store. Learn more about how to measure, compare, and improve yours.
If you get ample traffic to your online store. But don’t betting email list convert that traffic into sales, you will never reach your revenue goals. And for many online stores — even stores with a great product and brand — low ecommerce conversion rates eventually lead to store closures.