The year has barely begun, but one thing is already a fact: this will be another year that will solidify video content marketing .
And if your company still doesn’t have plans to include video in its marketing strategies – digital or outbound – this article will show you why you need to stop everything now and review your planning right away!
Because video continues to be the big trend of the moment
The last few years have brought a lot of attention to video: new platforms and new features have emerged on practically all social networks. And there have never been so many incentives to use this format as there are now.
The main ones, of course, come from networks
Like Instagram, TikTok and Snapchat. Facebook, despite its audience problems, is still considered by many to be the “Rede Globo” of today’s media maps. After all, many companies still believe that it is impossible not to advertise there.
Its algorithm is being updated once again india telegram data and now gives users more control, as well as greater prominence for longer content.
This solved an issue regarding the metrics
Used on the social network, such as the percentage of videos watched, which favored shorter content.
All this growth in video content monetizing your vlog marketing has its advantages. This format began to be promoted at a time when all social networks were full of messages that were almost all more of the same, with few standing out.
And then video came along, bringing a freshness
To people’s timelines. Content in video form – whether live, short or long, informative, interesting, among others.
Video as a social proof resource
So all of this has turned the format into a sad life box goldmine for companies. Now, everyone can take advantage of a lot of user-generated content to work on content that is out of the ordinary.
How does it work?
More and more people are using this format to show the world their status and consumption habits.
This way, you can promote your brand’s products and services in a much more attractive and relevant way.
And best of all, it also generates social proof , which your company can use to sell more.
This is one of the major consequences of
Digital transformation : many agencies, brands and companies are not yet psychologically prepared for this “revolution” at the pace of improvisation. As a result, they do not have the technical, economic and even human resources to manage it properly.
How platforms are working on video content marketing
With the popularization of this format and the emergence of new social networks, platforms have had to prepare to keep up with the pace.
The emergence of Periscope, a former platform
Linked to Twitter, was joined by Snapchat. As such, the two most traditional social networks were more than forced to accelerate.
Instagram introduced Stories, which now has the possibility of live broadcasts. In addition to Reels.
Facebook has now released the live video streaming feature for everyone. In addition to the 360º feature, one of the most promising trends – you can bet on it!
And while Instagram has allowed advertising to
Be included in Stories , Facebook has started to include advertising within videos and allow authors to receive payment for it – as already happens on YouTube.
Video content marketing: the format that is here to stay in 2017
Source: Meio Mensagem
Twitter has already caught up and announced that they will deliver live video in 360º format .