Firepush is hosted on dedicated servers and allocates volume consistency shared dedicated IP addresses for users that do not change. These IP addresses are checked and tested by Firepush before allocation to ensure they’ve not been blacklisted previously.
A dedicated IP is highly recommended If you’re sending out more than 50,000 emails per week. This way you can protect your sending reputation, whereas if you used a shared IP address, your reputation may be impacted by other users who are also sending out emails. That said, a shared IP address should be fine if you’re sending out a few thousand emails per day.
ESPs limit the number volume consistency of emails
sent by an individual IP address. So if you’re a high volume email sender, it may be worth obtaining a number of dedicated IP addresses so you can alternate between them.
This is especially the case if you’re sending transactional selling as a team emails as well as marketing emails. Transactional emails are time-sensitive. If you use the same IP address for these that you use for your marketing emails, your important transactional emails may get queued for delivery later.
Consider how often you send out email
marketing campaigns. Do you only send them betting email list out every now and then? Do you have a large database of subscribers where you occasionally send to all? Spikes in volume and sending inconsistency can be flagged up by spam filters.