he font is an important component of the page. It is not just a part of the design, but a functional element. The quality of presentation and ease of perception of information depend on it. A correctly selected font will encourage the What fonts visitor to read the article, place an order or stay on the site.
How people read on the internet
The text is the main source of information. It is the one that carries the main semantic load and solves the main tasks. Copywriters compose it so gambling database that it reaches the target audience . Their efforts will be in vain if the article is publish in an illegible font.
According to research by Nielsen Norman Group in 2020, visitors scan text with their eyes before deciding to read it carefully. They pay special news from dnb lab #2 attention to headings and subheadings. Smartphone What fonts users study content more carefully than desktop owners. The latter prefer a concise presentation: infographics, tables, lists.
The task of the designer and web developer is to correctly select fonts for the resource. So that the text is quickly scann “diagonally”, is easily uae cell number perceiv and does not tire the eyes. At the same time, it is necessary to take into account the colors, the type of gadget and even the meaning of the information. The font can emphasize the seriousness of the content or make it more casual.
What fonts are there?
A font is a way of writing letters What fonts and symbols. A group of fonts of different types and sizes that have a common style and design is call a font family. Today, the boundary between these two concepts has been erased. When talking about types, it is correct to use the word “font family”. But we will stick to the usual terms.
There are thousands of different fonts for over 130 languages in the world. New types appear every day. They are divided into two large groups:
- Handwritten – unique original fonts with a personalized style (Kafka font, Picasso and others). They are almost never used for regular text. They are used by designers to develop logos, posters and other projects;
- Printed – classic fonts for typesetting and printing. These are the most common types. They come with serifs and without serifs. They are used on websites, in applications and documents. Let’s look at them further.
Serif fonts
The letters of such fonts have serifs – dashes and strokes at the ends. Their second name is “antique”, and their English designations often include the word “serif”. Serifs make reading easier, visually