It is impossible to do marketing without knowing what is meant by buyer persona. So let’s give a definition right away. The buyer persona is the fictitious profile that corresponds to the typical customer . The concept of buyer persona comes from the research of computer scientist. Alan Cooper who, in 1998, interviewed software users to better understand their needs. And then improve the usability of the product. By applying the interview method, used to analyze usability. Also to users who ivory coast phone number library instead dedicate themselves to purchasing activities, the concept of buyer persona was born.
In this article, we go into detail to understand what a B2B buyer persona is, how to identify and create a B2B buyer persona, and why it helps your business grow.
What is meant by B2B buyer persona
The B2B buyer persona is a detailed profile 19 architecture portfolio examples: get noticed in 2025 of the ideal customer of a company that operates in the business to business market, therefore of a company that sells to other companies. This detailed profile is created through:
- market research
- data analysis
- direct interviews with existing customers
- Social media audit
The B2B buyer persona describes the ideal customer starting from the following information:
- Demographic characteristics
- behaviors, habits
- preferences
- challenges, expectations
- necessity, needs
A company must have its buyer persona because, it must be remembered, it still turns to another person when it wants to close the contract. Whether it is the CEO, the manager or a salesperson, it is always about establishing a human relationship, even in the market in which a company sells to another company.
What is the purpose of creating a B2B buyer persona?
When a company has a thorough understanding of who it is addressing, it can apply much more targeted and effective marketing and sales strategies. The bfb directory b2b buyer persona helps companies better understand who potential customers are or what characteristics are common to existing customers. Thanks to this knowledge, the company can personalize marketing messages, develop solutions relevant to the real needs of the target and create a successful purchasing experience. A company can also predict what future needs to be satisfied, thus becoming a point of reference for its customers.