What is a personal brand?
What is a personal brand? If I had to create the top 5 questions I get ask the most, that would be the first one.
And I confess that I love it, because right now your personal brand matters more than ever.
In my opinion, we should be obsess with building p personal brand ersonal brands that are strong and powerful enough to change the world.
What is a personal brand? [Examples]
I know that sounds a bit utopian, but I assure you that it is lithuania phone number list not. My own personal brand has allow me to sow many ses of change and transformation.
Vilma Núñez’s personal brand chang my life. It has allow me to diversify my sources of income and thanks to it I have also discover new vocations that make me feel fulfill, satisfi and happy.
But what I am most grateful for about having launch my brand so many years ago is that thanks to it I have been able to influence and impact thousands of people with my knowlge, talents, actions and messages.
I’ll be honest: With my personal brand I have been able to build my dream life, while helping others achieve their own dreams, and that is honestly priceless.
Knowing that you have the opportunity to serve others, to motivate or inspire t discover the key ai marketing statistics for 2024 hem to take action, is one of the most gratifying feelings you can experience as a human being.
That’s why, whenever I’m ask what a personal brand is, I like to answer th bz lists at it’s a great opportunity to change lives, while you yourself grow and evolve as a human being.
Although I also like to remind others that this term was coin by Tom Peters, a renown American writer specializing in business management practices.
It all goes back to 1997, when Peters wrote an article for Fast Company magazine entitl “ The Brand Call You.”
In that post, he explain that each individual was a “Me. INC”; that is, a company.
Under this premise, he argu that all people can self-manage their brand as if it were a company.
Personal Branding , as this concept is known in the Anglo-Saxon ecosystem, was born as an element of differentiation and independence for professionals.
So, if you’re wondering what a personal brand is, the most technical answer I can give you is that it’s about managing a personal profile as if it were a brand.
Elements of a personal brand
Personal brands share elements with commercial brands, such as:
1. Defin communication tone
Brands have communication tones, did you know? That means that not all of them communicate in the same way, or with the same objective.
Some personal brands, like Tony Robbins’, have a friendly and informative tone.
In turn, the character of that specific brand is emotional, direct and personal.
In any case, the tone and character of your personal brand must be a reflection of your essence and personality. Otherwise, it will be very difficult to sustain them over time.
You may already know this, but I’d like to remind you anyway: A brand’s authenticity cannot be negotiat, and if you’re not clear about it from the start, you could pay a very high price.