What is an interactive graphic and how to engage your audience with this format

Given the rise of competition in digital channels for consumers’ attention, it is not enough to create rich and relevant materials for the audience. It is necessary to do more than other companies are doing

That’s why interactive content, such as an interactive graphic, can be precious to your brand.

After all, it is essential to follow the trends ivory coast phone number data and news of Digital Marketing to offer increasingly qualified content for those who access your pages.

If Content Marketing was once considered a competitive differential, today, you need to work much harder to create relevant and interesting materials.

And, as you can imagine, interactive graphics but at what point can we consider are one type of those engaging materials.

Here, you’ll understand:

What is an interactive graphic?

An interactive graphic is a way to present data to users who visit a page containing animations and customizations, creating a unique experience for those who wish to check specific information.

Therefore, instead of just presenting a fixed belgium numbers frame, you can let each user interact with the image in any way they want.

In a scenario where it is increasingly challenging to hold the consumer’s attention to the message you are conveying, interactive graphics become an efficient way to make the experience more satisfying to the user. After all, you end up not limiting the decisions and choices that each one can make.

No matter what your target audience is or the segment in which your company operates, offering personalized content is no longer a trend but an obligation for any business.

Therefore, the interactive graphic is an innovative way of presenting data and information relevant to your buyer persona.

Taking into account the concept of Content Marketing, interactivity makes your graphic even more efficient. Ultimately, the goal is to offer materials that are, in fact, useful to users, right?

However, if you limit the information displayed in a graphic, is it really interesting to those accessing your page?

What are the advantages of investing in this strategy?

Are you still wondering why you should use this strategy in your Digital Marketing plan?

To ensure that you have no doubts about the importance of adding interactive graphics to your portfolio when it comes to providing relevant content, we’ve separated the main benefits of this strategy.

Check them out!

Increases the number of clicks

With interactive graphics, the main benefit is undoubtedly the increase in the number of clicks.

Why is that? As studies show, 90% of the information sent to the brain is, in fact, visual.

In other words, as much as well-written content is efficient in attracting a lead, the interactive graphic enhances the transmission of your message.

What is an Strengthens your message to the reader

With so much content available on the internet, it is essential to pass credibility to your reader. Which way is better than using data to prove your theory or information?

This way, what you want to transmit becomes much more credible, reinforcing your brand’s authority within its segment.

Provides more information about your readers

Another benefit of interactivity is precisely the amount of data you collect about your readers.

After all, each interaction represents an intention: you can find out the main interests of each user who visits your site and interacts with your interactive graphic.

Identify more needs

Consequently, it is possible to identify more sensitive needs for your business and a better understanding of what goes through the minds of those who are visiting your website.

Thus, the next time you can present even more segmented content.

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What are the ways to apply interactivity to the graphs?

Another advantage of using interactive graphics on your pages is the wide possibility of applications.

In this way, you can choose the model that best fits your goals and the interests of your buyer persona, ensuring that the experience is truly unique for those who have reached your blog or website, for example.

In an efficient way, you transmit your message with greater precision than if you had used words or static photos.

Line graphs, donut charts, What is an  use of icons, and images to illustrate: the possibilities are endless and can fit exactly what you’re looking for.

It all depends on what message you want to convey. Currently, a trend has been to create graphics in