If you follow the trends tied to the most efficient digital strategies, you’ve heard about Content Marketing. The idea is to produce content in several formats, such as blog posts and ebooks, to raise your company’s authority.
In the process, the increase in customer generation hungary phone number data and retention is remarkable. However, given the amount of content being produced every day, overcoming the competition is a growing challenge.
The struggle for space in the market stimulates the public to demand increasingly better experiences, which serves as fuel for companies to improve their techniques.
Today, the trend is towards growth in the production of in-depth content. No, we are not talking about materials such as ebooks and white papers, usually offered in more advanced stages of marketing funnels.
We’re talking about big rock content, a resource that can help your brand to own a conversation. Do you want to know more about it? In this text, we will cover the following questions:
- What is big rock content?
- What are the differences between big rock content and the regular one?
- How can investing in big rock content help laura wiedenhoever (made with squarespace) your company?
- How to develop your big rock content?
Keep on reading!
What is big rock content?
Maybe you’re wondering what we mean when we talk about owning a conversation. This expression was voiced by the person responsible for coining the term big rock content: Jason Miller.
Head of content and social media marketing at LinkedIn, Jason defined big rock content as a type of material so substantial that it allows the brand to own any conversation.
In other words, it’s content of such quality that your audience can’t help but check it out. More than attracting visitors, it must be groundbreaking, making the audience truly realize its value.
By doing this, the company can express its core belgium numbers message with authenticity, establishing a stronger connection with the audience.
When Jason Miller coined the term, he probably drew inspiration from an analogy popularized by Stephen Covey in The Seven Habits of Highly Effective People.
The author develops a line of thought that is well represented by the image below:
If you try to fit them all in a vase by putting the sands and pebbles first, you will never be able to fit the big rocks. However, if you start with the big rocks, there will be enough room for pebbles and sand.
In Content Marketing, we can say that the idea is to prioritize the central message of your content strategy.
Once it is established, it is easier to deal with pebbles and sand, which can be understood as the other signals sent to the customer.
What are the differences between big rock content and the regular one?
Now you understand what big rock content is and know the story behind the term, right?
It’s also important to remember that using this resource doesn’t mean that the production of other types of material should cease or decrease.
A good Content Marketing strategy, as you know, depends on the creation of qualified, persona-adequate, and diversified content. This way, it’s possible to offer superior experiences, increasing the chances of conversion.
For example, blog posts are very common formats, especially at the top of the marketing funnel.
As the lead nurturing develops, you start producing more advanced content, such as ebooks, interactive infographics, and white papers.
These advanced materials are excellent formats to offer more in-depth approaches, leading the customer to conversion. However, no matter how important they are, big rock content should be greater and better than your everyday efforts.
About the format, you can use any of them, from ebooks to videos, and even event-covering. The only thing that matters is its ability to generate a real differential for your strategy.
It allows the brand to own the conversation and serves as a foundation for your company’s message.
From this big rock content, which, let’s remember, must be long and visually appealing, you can develop smaller pieces, such as blog posts, infographics, quizzes, slides, and so on.
To learn more about the advantages you can extract from such an approach, read the next topic!
How can investing in big rock content help your company?
The success of a Digital Marketing strategy does not always come immediately. If you want to establish the brand’s image on the internet, it’s necessary to overcome a huge competition, which is only possible through intelligent approaches.
Among other things, it’s necessary to understand that quality is worth more than quantity in content production.
Creating a qualified, profound, and valuable material can generate more advantages than produce several shallow pieces of content.
Following this line of thought, it’s easy to observe the advantages of big rock content. We’ll highlight some of them below!
Own conversations
Big rock content allows your company to own conversations, but what does this mean in practice?
We can understand the internet as an environment of constant interactions between users and content producers.
This contact allows brands to answer the main questions of their audiences.
The problem is that the more competitive the market, the more companies will struggle for the same space.
In other words, besides your brand, others will target the same audience, producing similar content. That’s where big rock content can make a difference.
If well-produced, the material can highlight your company and make it a reference source for users.