Headless commerce is one of the fastest-growing trends in e-commerce. Its biggest proponents cite several reasons for adopting a headless architecture, such as drastically improving website performance and providing unprecedented flexibility to make changes on the fly. On the surface, going headless seems like a no-brainer, right?
Headless commerce offers brands full creative freedom and allows developers to build customized ecommerce experiences using the technologies they prefer. But implementing a headless architecture is not as easy as is often claimed – and there are many reasons why a headless solution is not right for all retailers.
Before you dive headfirst into headless architecture, let’s make sure you have a deep understanding of what it means to go headless. We’ll also show you how to unlock the potential of a headless architecture and how Shopify has helped thousands of brands do just that.
What is Headless Commerce?
Headless commerce is an e-commerce model where the front-end appearance is separated from the back-end functionality. This allows for flexible delivery of content across different platforms such as websites, apps, stores, and IoT devices.
Brands love this architecture because it gives them the creative freedom to create unique storefront experiences that aren’t typically possible on monolithic platforms. Developers love headless architecture because it offers a unique level of development control and gives them the freedom to leverage composable tech stacks with the best commerce tools of their choice.
Headless allows you to create multiple frontend experiences for different customer touchpoints. Your web, mobile, saudi arabia email list voice and POS frontends can communicate with a single backend system through the API layers, enabling emerging brands to be truly omnichannel and expand internationally quickly.
On the backend, you can leverage loosely coupled, integrate email campaigns with other marketing channels fine-grained services to meet your brand’s complex operational needs. Because your tech stack is composable, you can implement your preferred CMS, CRM, or DXP in a plug-and-play manner. Plus, you’re not locked into any specific vendor and can swap out these best-in-class services at any time as your needs change.
3 Benefits of Headless Commerce
The biggest advantage of headless commerce is that it is flexible and assumes that commerce is evolving quickly, colombia business directory so you can be wherever commerce and new technologies take you. But there are other reasons why emerging companies are turning to headless commerce.
Here are the three main benefits of headless commerce:
- Full creative control
- Improved website performance
- Integration with your favorite tools and services
1. Full creative control
Headless allows you to create exactly the look and feel your brand envisions, without limitations. But most brands don’t start their ecommerce journey with it.
A monolithic system where the presentation layer (called themes or templates) is strictly. As your brand expands its digital identity, your storefront. Will increasingly need to be customized to create a more dynamic and personalized experience. Advanced themes or templates allow you to achieve certain levels of customization.
With Headless, you can also instantly perform split testing to optimize the customer experience and your conversion rate .
For example, Shopify store Mynt used a headless solution to re-stage their products and design when rebranding their store.