As in reality! there are many companies on the web that offer their products and services in a specific geographical area . For these companies! which operate in a very specific geographical territory! it is advisable to implement an organic positioning strategy called Local SEO ( Local SEO ) or Local Search .
Local SEO is the local/geolocalized positioning of a website on search engines .
Unlike traditional SEO ! whose aim is to position a site at a national or international level (such as e-commerce sites )! with Local SEO the aim is to obtain organic visibility in a well-defined geographical area.
This branch of SEO ( Search Engine Optimization ) is especially useful for those companies that provide services in direct contact with the public! such as:
Local SEO what is it?
In fact! more and more often! many people country email list who are looking for a product or service type into Google search keys associated with the name of a city ! or generic keys that return local results (especially from smartphones).
How many times have you also searched for: “restaurant Milan” “Hotel Florence” “plumber Rome”?
These searches! as you can imagine!
Local Search is gaining particular success thanks to the widespread diffusion of smartphones and searches carried out from these mobile devices. According to this article by Think with Google in the USA! in fact! searches from mobile tips for improving your email sending reputation phones with the key “ near me ” have doubled compared to the previous year.
This data also seems to be confirmed by Google Trends:
How to do Local SEO?
After briefly explaining what Local SEO is ! let’s see how to do Local Search by implementing a correct strategy. Here is a short guide with usa lists the essential points to improve the local organic positioning of a website.
Open a Google My Business Card
In June 2014 Google launched Google My Business! a new service consisting of Google Plus and the old Google Places. Thanks to the platform! it is possible to create a profile with the details of the business that will be inserted into the Google map .