Learn to see your company, brand, product and service through your customer’s eyes. Put yourself in their shoes and get to know how they feel and how they see your company, your product, your services from their perspective and what benefits they see in them. Not you, not your marketer.
What you will read:
- Benefits vs. Features: What’s the Difference?
- “For the fool”: A method that reveals true value
- Where does the real benefit for business lie?
- Marketing 180°: The process of changing your mindset
- Become a partner to your customers
Steve Jobs once said:
“Competitive advantage means either you do something that no one else is doing. Or if you are already doing what others are doing, you do it differently.”
And this is exactly what it means to stand out to your customers and be different from everyone else. Yes, today’s rapid development of AI gives many companies new opportunities to do something that others are not doing yet, but what should What to do with companies from other, traditional fields do? How else can an engineering company, for belgium email list example, define itself?
First and foremost is certainly the quality of the products, but everyone has that these days. And if you don’t want to outdo your competition just on price, you have to be exceptional. Exceptional in your approach and service and able to properly show the customer the value of your product or service. In other words, you have to show the customer what they will get out of it, not you.
Benefits vs. Features: What’s the Difference?
Let’s go back to the beginning. To the stage where you approach the customer and present your solution. Quite often I encounter the fact that especially technical companies are trying to show the parameters and features of their products free influencer research tools: advantages and limitations instead of the real benefit: our application can do this, this and this. Our machine is sooooo fast.
“For the fool”: A method that reveals true value
Here I will recommend my proven method “to play dumb” . Play yourself a fool who is too lazy to think. Look at your offer, at all the parameters and ask questions as if you were the one who decides to buy your product or service (note: I am in no way saying that these people are fools, but to understand the essence of this denmark business directoryapproach, it is necessary to show it in a deliberately extreme case) :
“And what do I get if your printer What to do with prints 100 pages per minute?”
“What good is it for me to automate the transfer of invoices from one folder to another?”
You need to take your perception of your customer’s life to the next level. Yes, put yourself in their shoes so you can see and think about their business through their eyes.