Although boosting posts is not an exact science, there are a couple of indicators to follow.
Oftentimes, Facebook will actually notify you to boost your post on your business page. When this happens, it’s in your best interest to do so, as it will push you to reach a more broad audience than you currently have.
Even if you aren’t directly notified, boosting a new post on Facebook will still yield increased engagement. However, I don’t recommend boosting the same post for more than seven consecutive days. Doing so risks boring or exhausting your audience.
Now I’ll share how to boost your business’ Tweets (or X’s?!)
X (Formerly Twitter)
Note: For X, I will walk you through boosting a post for the first time, which involves a little extra admin.
1. Head to your profile, click “More,” and then “Ads.”
When I looked at X’s Help Centre iran telegram data guidance, it said you can “Click or tap the ‘View post activity icon’” and then “Click or tap ‘Promote your post.’” I have no idea why, but that didn’t work for me. Instead, I clicked on my profile, clicked “More” from the lefthand sidebar, and then clicked “Ads.”
2. Input the required information and agree to the X Advertising Terms.
After following the above, I landed on the screen below. I added my country, time zone, and contact information and agreed to the X Advertising Terms. Then, I tapped “Create your first ad” to continue.
3. Input your campaign details.
Next, I added my campaign details, including the overall objective, name, and payment method.
I’m sticking with “Sales,” but for context, here are the rest of the “Campaign objective” options.
4. Customize your audience and targeting.
After clicking “Next,” I was greeted by the following audience targeting options. Once I added my preferences, I was given an estimate of the audience reach over 30 days.
You can only target your audience based on:
- Location: Country, state/province/region, or metropolitan area
- Age: Ages 18 to 54+ years old
- Gender: Women, Men
5. Set your budget (“return on investment”).
Next, I set my “Daily budget,” picked an “action,” and set a “Target Cost Per Action (CPA).” X then gave me a “Target Bid Estimate,” with an therefore, several institutions have decided to continue working from home approximate number of the leads I’d get from my ad in a week.
Here are the other “actions” I had to choose from under the “Sales” ad type category.
6. Review and create your promotion.
I was then prompted to create my ad. You can create one from scratch, use an existing post/ad from your profile, or copy an existing ad you’ve already run.
For ease, I’m going to use an existing Ad/post.
I selected the first “Untitled ad,” and a phone number thailand warning about overwriting the ad popped up. I clicked “Yes, continue.”