There are several benefits that come from optimizing a Google My Business listing. Certainly, a well-curated profile is able to respond coherently to a user’s search intent. For example, if you have a computer repair shop in Milan, a customer who types “computer repairs in Milan” will have a greater chance of coming across companies with updated My Business listings.
Having an updated My Business profile gives a positive signal to the Google algorithm
Which is based on three main pillars to classify business profiles : finland phone number library
- Relevance , or how much the content written in the My Business card is relevant to the request typed by the user. To ensure that your card respects the principle of relevance, you will have to update the activities and make them as detailed as possible;
- Reputation , or how well-known that company is and. Why does an optimized how well it attracts customers, even outside of Google. For example, hotel and restaurant chains, but also monuments and famous places can benefit from their “real” popularity by obtaining more important results on search engines;
- Distance , or how close that business is to the location of the potential customer. If the user does not type the location in his search, Google will determine the closest business to him, defining his location.
This is because Google wants the user to find exactly what they are looking for and, to do so, it highlights profiles with better quality information.
How to Optimize Your Google My Business Listing
There are several steps you can take to improve your Google listing . Here are all the things you need to do to complete your profile:
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- Create or claim your business profile
- Enter your company information
- Choose a category
- Add photos of your business cameroon business directory
- Encourage customer reviews
Let’s see together how to take care of each of these activities.