Digital marketing is a relatively new world , which has radically changed the ways in which companies and customers relate (and sell). Since the end of the 1980s , we have witnessed ghana phone number library small and large revolutions: from the first online advertising banner in 1993, to the birth of Google in 1998, to the explosion of social media in the 2000s, the development of online commerce and Artificial Intelligence .
The sector continues to grow and evolve , with the introduction of new technologies and the birth of innovative professions. Just think about the numbers of this industry : the global digital advertising and marketing market was worth approximately 350 billion dollars in 2020 and will reach a value of 786.2 billion dollars by 2026.
The Integration Between Online and Offline
This is why the best years of digital are those that are yet to come. Why the best years and the innovations that await us are, at least in part, already among us. Let’s see the most important ones together. More Details : advantages of link building
- Phygital: The Integration Between Online
- Examples of Phygital Marketing We Can Already See Today
- Artificial intelligence
- Risks and opportunities
- Conversational Marketing
- Conversational Marketing Examples cameroon business directory
- The Next Digital Marketing Revolution
Phygital: The Integration Between Online and Offline
Phygital marketing is born from the union of two concepts: physical , or “physical” and digital , or “digital”. This means, in other words, that Phygital marketing represents a sort of “bridge” between physical and digital experiences.
This contamination is increasingly marked today, so much so that we can no longer distinguish what is strictly “physical” from what is “digital”.
While it is true that the e-commerce sector is constantly growing and has accelerated even further with the pandemic, it is equally true that people (both in B2C and B2B) are still looking for sensory experiences , impossible to obtain (only) with an app or through a website.