Search engine positioning: how to improve it with an internal linking strategy

As all marketers know, search engine optimization is one of the main pillars of online strategies. From selecting the best keywords to optimizing the alternative text of images, SEO positioning is made up of countless factors that we can optimize to make our page rank higher in search engines.

But within all these factors, we sometimes forget some details that can be crucial for search engine positioning. For example, it is very common to pay attention to external links and have a link building strategy , but have you considered the internal linking of your website? If the answer is “no”, it’s time to remedy this and improve your SEO with very little effort!

Search engine positioning: how to improve it with the internal linking strategy

The importance of internal linking for search engine positioning
Internal linking – links that lead from one page to another within your own website – is a greenland email list 150000 contact leads more important factor than you might think. For Google, internal links show the relationships between content and transfer value and importance from one page to another.

Internal links define the structure of your website

And luckily, this is a factor that is completely under your control.

Before we get down to business, let’s look at some of the basic principle aleart news of internal links in search engine positioning:

The more links a page has, the more value Google gives it . Just as external boost your innovative leadership: key to business success indicate the overall value of a website relative to other competing sites, internal links help Google decide how important a page is in relation to the other pages on your site.

Internal links are so important that Google no longer applies limits to the total number of links on a page . Google’s early algorithms penalized pages with more than 100 links, considering this to be a spammy strategy. However, this penalty has been removed for years, so you can include as many links as necessary as long as they provide value to the user.

Internal links can help some low-conversion value pages (such as your homepage or company information page) rank higher .

Links from new content pass new value to the pages they link to and serve to alert Google that there is new information on the page. Therefore, including links in new content can help index it more quickly and thus improve its search engine ranking .