2. Make every touchpoint shoppable
One major key to designing an omnichannel retail strategy is making every touchpoint shoppable. Just like Disney does with its mobile app, website, and theme parks.
Every time you have an experience
If someone adds a product to their cart from your website, it needs to be in their mobile app too. If they land on Facebook, they need suggested products based on that previous product viewing.
With Shopify Plus, you can integrate your store directly with Facebook, allowing fans and followers to check out natively.
You can use the same exact strategy on platforms like Pinterest, too. It now supports shoppable product pins, giving you another touchpoint that connects back to your online store.
With these deep, symbiotic connections between channels, you could run promotion campaigns on social media, drive traffic to your site, and have users explore email data how others use your product through Pinterest and check out directly from there.
The potential to make all of your customer touchpoints shoppable is almost limitless.
3. Bridge the gap between online and offline
If your retail strategy involves any sales that aren’t offline, connecting the two is critical. Just being present in both channels isn’t enough. Not in today’s world where what is windows experience index consumers don’t make a purchase instantly at your store.
Consumers want to connect with your brand both on and betting email list offline. They want to know what’s in stock before they come to visit. They want to add that item to their cart on the way to the store and have it sitting at the register for pickup.